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Communication (risk, scientific, technical)

Foodborne Disease Outbreak Response: Assessing the Legal Framework for Interagency Sharing of Information

Principal Investigator: 
Kerry Wyss
The Association of State and Territorial Health Officials (ASTHO) and its members are uniquely positioned to investigate and identify processes for improving information sharing among state, territorial, and local health agencies and the federal government. Incorporated in 1942, ASTHO is the...

Refining and Enhancing Risk Message Testing for Use with Vulnerable Populations and the General Population    

Principal Investigator: 
Robert Littlefield
Problem Addressed: Previous research suggested that learning styles and particular message variables influence how people respond to risk messages. For example, participants whose learning style indicated a preference for reflective observation were not persuaded by any of the communication...

Experimental Evidence for Best Practices in Food Crisis Communication

Principal Investigator: 
Cara Cuite
In the event of purposeful contamination or other a food crisis event, government and industry must communicate with the public to create awareness of the nature of and impacts of the event, help the public identify affected food products, compel appropriate protective actions on the part of...

Social Media Constraints and Opportunities Case Studies and Industry White Paper Project

Principal Investigator: 
Michael Palenchar
Social media is the number one use on the Internet, offering an opportunity to take advantage of the power of social media to reduce the consequences of food-related events, while gaining a better understanding of the psychological and social aspects of stakeholders’ relationships to such events...

Psychological and Social Dimensions of Audience Receptivity to Risk Messages

Principal Investigator: 
Robert Littlefield
Problem Addressed: Risk communication warns individuals of potential crises in an effort to mitigate harms. We know that individuals do not heed warnings and often experience devastating effects. While definitions of exist in the literature, they reflect a managerial perspective. This ethnocentric...

Food Industry Challenges to " Best Practices" Risk Communication

Principal Investigator: 
Jennifer McEntire
This proposal seeks to determine the key challenges and issues faced by the food industry when using the ""best practices"" developed by the NCFPD Risk Communication Theme. We hypothesize that legal and other business hurdles may prevent the application of some of the best...

Modeling the Recall and Warning Process in the Foodborne Event: The Recall as Risk/Crisis Communication

Principal Investigator: 
Matthew Seeger
the public's exposure when an unacceptable risk has been identified. Food recalls are actions, taken voluntarily by food manufacturers or distributors after they determine independently or are informed by a government agency of the possibility of negative health concerns by consumers from...


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