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World Fact Book of Food

Principal Investigator: 
Amy Kircher
Throughout NCFPD's tenure, there have been repeated requests, requirements, and inquiries for a central reference repository that holds data on food. These requests have come from government and industry alike to support risk and vulnerability assessments as well as understanding real-time...

Refining and Enhancing Risk Message Testing for Use with Vulnerable Populations and the General Population    

Principal Investigator: 
Robert Littlefield
Problem Addressed: Previous research suggested that learning styles and particular message variables influence how people respond to risk messages. For example, participants whose learning style indicated a preference for reflective observation were not persuaded by any of the communication...

Experimental Evidence for Best Practices in Food Crisis Communication

Principal Investigator: 
Cara Cuite
In the event of purposeful contamination or other a food crisis event, government and industry must communicate with the public to create awareness of the nature of and impacts of the event, help the public identify affected food products, compel appropriate protective actions on the part of...

The Risk Communication Message: A Case Study Approach

Principal Investigator: 
Paul DeVito
The vulnerability of our food sources to terrorist attack is quite high in that there exists a long farm-to-fork supply chain with many points where intentional contamination can take place. Over the last 15 months, Saint Josephs University has conducted two regional tabletop exercises involving...

Assessing Message Effectiveness with Diverse Cultural Groups based on Learning Styles

Principal Investigator: 
Robert Littlefield
YR 4 (Phase 1): 1. Prepare risk and crisis messages pertaining to the security and defense of America's food system and media emphasizing five best practices pertaining to audience preferences 2. Refine the instrument used to measure learning style preferences 3. Collect learning style...

Assessing Lessons Learned from Food Recall Case Studies

Principal Investigator: 
Dale Brandenburg
Limited research has examined the effectiveness of risk communication training, and unfortunately, little associated research has examined the long-term effectiveness of emergency and disaster preparedness in general. Organizations expect returns for their training dollars especially for important...

Web-Based Ten Best Practices of Risk Communication Course

Principal Investigator: 
Paul DeVito
The course developed is an entry-level awareness course designed to enlighten learners about food defense and risk communication. The course is divided into two lessons. The first lesson focuses on providing an overview of food terrorism, including recent incidents, food system vulnerabilities,...
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