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Consumer/Citizen Survey

Award No.: 
Principal Investigator: 
Jean Kinsey
PI Organization: 
University of Minnesota-Twin Cities
This project will compile and analyze data on consumers attitudes toward food protection and defense activities. These data are relevant to determining appropriate levels of public sector resources for efforts to secure the nation's food supply, beyond current efforts to support food safety. Researchers conducted a large, nationwide household survey to collect information on consumers awareness, concern, attitudes toward, and expectations for a security food supply. The project will also assess the relative value consumers place on reducing risk and damages from potential terrorist attacks on a variety of targets including deliberate food contamination.
Analytic Methods Utilized: